Top Facebook exec says Trump ran best digital ad campaign ever in 2016

Andrew Bosworth AKA Boz, an promoting skilled for Facebook, offers a chat on the Online Marketing Rockstars advertising commerce present in Hamburg, Germany, 03 March 2017. Photo: Christian Charisius/dpa | utilization worldwide (Photo by Christian Charisius/image alliance through Getty Images)

Christian Charisius | image alliance | Getty Images

Facebook Vice President Andrew “Boz” Bosworth mentioned the corporate was accountable for getting President Donald Trump elected within the 2016 U.S. election as a result of “he ran the single best digital ad campaign I’ve ever seen from any advertiser.”

Bosworth, who heads Facebook‘s {hardware} group right now however was overseeing the advertisements group through the election, made his feedback in a 2,500-word December memo to his worker that was first obtained by and revealed by the New York Times on Tuesday. In the memo, Bosworth touches on quite a lot of matters together with Trump, Russian interference within the 2016 U.S. election and Cambridge Analytica, an information agency improperly accessed the info of 87 million Facebook customers and used it to focus on advertisements for Donald Trump within the 2016 presidential election.

Bosworth, who oversaw wrote he believes Facebook did tip the 2016 election to Trump, however not due to Russian interference or misinformation — just because Trump’s marketing campaign used Facebook’s promoting instruments higher than anyone else had.

“Trump just did unbelievable work,” Bosworth wrote. “They weren’t running misinformation or hoaxes. They weren’t microtargeting or saying different things to different people. They just used the tools we had to show the right creative to each person.”

In his put up, Bosworth additionally known as Cambridge Analytica “pure snake oil and we knew it.”

“At the time we thought they were just another company trying to find an angle to promote themselves and assumed poor performance would eventually lose them their clients,” he wrote. “We had no idea they were shopping an old Facebook dataset that they were supposed to have deleted (and certified to us in writing that they had).”

Read the full memo here.

WATCH: Here’s how to see which apps have access to your Facebook data — and cut them off

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Tarun Banerjee

Professional Web Designer & Developer,Expert in SEO & Digital Market, Founder of Tech Hunt.

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