Indians, caught at residence as a result of lockdown induced by the Covid-19 pandemic, are turning to podcasts to maintain themselves entertained as they go about their every day chores, giving a lift to the fledgling trade.
Downloads on podcast platforms together with Awaaz, IVM, Audioboom, Hubhopper and EP Log have jumped 8-30% over the past two weeks. “We have seen an 18-22% increase in listenership over the last ten days. Usually, we have increased listenership during morning and evening, but now we get people through the day,” stated Sreeraman Thiagarajan, co-founder of Aawaz.com.
“Content related to humour, stories and devotion are quite popular on our platform, but now news updates on Covid-19 are also popular,” he stated.
Indus Vox Media (IVM) has seen an 8% bounce in consumption, if one does every week to week comparability, stated cofounder Amit Doshi. “We are seeing consumption of more light-hearted content and content around Covid-19,” he stated.
According to Gautam Raj Anand, CEO of Hubhopper, there was a change in podcast consumption patterns. “Usually, we used to see a peak during commuting hours and at the end of the day. Now, we have seen a 30-40% increase in the number of podcasts consumed in the evening. People are now listening to less self-growth podcasts and more comedy and storytelling ones,” Anand stated.
Companies wish to hold their listeners entertained and knowledgeable via the lockdown and disaster. “In the last two weeks, we have amplified efforts. We created playlists on healthcare, mental health, entrepreneurship, and indoor fitness training. Consumption has increased drastically for shows on mental health and fitness,” stated Rohan Thakar, founder, Ep Log Media.
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