Joanna Hoffman speaks on stage on the 2016 MAKERS Conference Day 2 on the Terrenea Resort on February 2, 2016 in Rancho Palos Verdes, California.
Jonathan Leibson/Getty Images
Joanna Hoffman, as soon as an in depth advisor to the late Apple CEO Steve Jobs, has criticized management at Facebook for not being accountable for among the dangerous results the social media platform has had on society.
Hoffman was responding to a query, on the 2020 CogX convention on Tuesday, in regards to the cult of management within the expertise trade and the way individuals can decouple ego from their work.
“As I look at Facebook, for example, I keep thinking are they really that ignorant or is this motivated by something … darker than what appears?” she mentioned on a panel with former colleagues of Apple’s offshoot expertise firm General Magic.
While Hoffman mentioned she had “enormous respect” for what Facebook had achieved she steered sure features of the social media big have been “destroying the very fabric of democracy, destroying the very fabric of human relationships and peddling in an addictive drug called anger.”
“You know it’s just like tobacco, it’s no different than the opioids,” she added. “We know anger is addictive, we know we can attract people to our platform and get engagement if we get them p—-d off enough. So therefore what, we should capitalize on that each and every time?”
A spokesperson for Facebook wasn’t instantly out there for remark when contacted by CNBC.
Facebook has most lately come underneath hearth for its decision not to moderate or take down a submit by President Donald Trump, during which he mentioned “when the looting starts, the shooting starts,” in reference to the George Floyd protests.
Civil rights leaders mentioned they have been “disappointed and stunned” by Mark Zuckerberg’s “incomprehensible explanations” for protecting Trump’s submit up, after a Zoom name with the Facebook CEO and COO Sheryl Sandberg final week.
Zuckerberg and his spouse Priscilla Chan have since mentioned they have been “deeply shaken and disgusted by President Trump’s divisive and incendiary rhetoric,” in a letter shared on Twitter. Their feedback have been in response to criticism from scientists funded by their Chan Zuckerberg Initiative (CZI) over Facebook’s dealing with of Trump’s submit.
Leaders are ‘remarkably ignorant’
Hoffman additionally mentioned that “leadership is extremely important,” that “individuals make a huge difference” to an organization and that and not using a “leader to bring it all together, then nothing really productive results in the end.”
However, she added that we’ve to just accept that leaders are human beings and are subsequently going to be flawed.
“The question is, how flawed, how ignorant and how devious?” she requested.
She believed there have been plenty of leaders who existed at this time who have been “genius in what they’ve accomplished and what they have done at a very young age” however added that she discovered they have been “remarkably ignorant on what they are sowing in the world.”
Hoffman joined Apple in 1980, because the fifth member of the workforce engaged on the Macintosh mission — the primary iteration of the Mac computer — and centered on product advertising. She then joined Steve Jobs at his personal software program enterprise NeXT, which was finally purchased by Apple.
During her time working with Jobs, Hoffman turned generally known as one of many few individuals who may problem the Apple co-founder. Kate Winslet’s portrayal of Hoffman within the 2015 film “Steve Jobs” strengthened this picture of her as Jobs’ “right-hand woman.”
Hoffman later turned vice chairman of selling at General Magic, leaving in 1995. She now works for Spanish synthetic intelligence company Sherpa.