Walmart’s Indian e-retailer arm Flipkart on Wednesday launched a sensible assistive interface function referred to as “Saathi” which goals at mimicking the standard real-life purchasing expertise for customers who’re snug being assisted by a salesman. It makes use of a mixture of textual content and audio-based directions to information new customers of their e-commerce journey.
This features a record of key actions within the type of pop-up texts adopted by audio for a greater understanding.
“Flipkart Saathi” will assist first-time e-commerce customers on the platform improve their general purchasing expertise, the corporate mentioned.
Flipkart mentioned the function goals to empower customers throughout tier-2, tier-Three cities and past in rural India, because it seeks to carry the following 200 million customers on-line.
“Flipkart is committed to bringing the next 200 million consumers online and solving for that in every possible manner,” Kalyan Krishnamurthy, Group Chief Executive Officer, Flipkart, mentioned in a press release.
This first-of-a-kind function from Flipkart is offered in Hindi and English to begin with.
“This personalisation of technology is a key element of our vision for Bharat and all our innovations are centred around this,” Krishnamurthy mentioned.
“Through the combination of cutting-edge tech with our robust understanding of the diverse consumer base in India, the Flipkart team has created an offering to simplify e-commerce,” added Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart.