Facebook ‘new cigarettes’, needs regulation: Salesforce CEO Marc Benioff

SAN FRANCISCO: Pitching as soon as once more for breaking apart Facebook and regulating it, software program large Salesforce CEO Marc Benioff has reiterated that the social networking platform is “new cigarettes for the society”.

In an interview to CNN on Tuesday, Benioff continued together with his tirade towards Mark Zuckerberg-owned firm.

“Well, you can see Facebook is the new cigarettes for our society. It’s something that badly needs to be regulated,” he mentioned.

“They’re certainly not exactly about truth in advertising. Even they have said that. That’s why we’re really in squarely a crisis of trust, when the core vendor themselves cannot say that trust is our most important value,” mentioned Benioff who owns Time journal.

“I expect a fundamental reconceptualisation of what Facebook’s role is in the world,” Benioff added.

In October, Benioff mentioned Facebook have to be held accountable now.

“Facebook is a publisher. They need to be held accountable for propaganda on their platform. We must have standards practices decided by the law. FB is the new cigarette — it’s addictive, bad for us; our kids are being drawn in,” he tweeted.

“They’re also acquiring other companies and co-mingling (data)… they probably should be broken up because they’re having an undue influence as the largest social media platform on the planet,” he famous.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have been pitching to interrupt up Facebook.

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