Focused on the Facebook app, the marketing campaign shares tales that spotlight the ability of connections on the platform, the corporate stated. This is the primary such marketing campaign launched by Facebook in India, it stated.
Conceptualised and executed by Taproot Dentsu, the inventive company of Dentsu Aegis Network (DAN) India, the marketing campaign contains ads in eight languages to be aired throughout India over the following few weeks. This is a 360-degree marketing campaign that may span mediums like digital, out of dwelling, radio and cinema.
“Over the last few years, in the absence of Facebook telling a story about itself, invariably that story has been written by others. And we are quite keen to change that. We are going to reach out to every part of the country. Our own family of apps will be at the heart of this campaign,” Facebook India managing director Ajit Mohan stated.
The firm will ramp up investments on advertising and marketing and promotions in India this yr and launch extra such promoting campaigns for the household of apps, he stated.
The first tv industrial underneath the marketing campaign, directed by Shimit Amin of Chak De! Fame, went on air Saturday.
Agnello Dias, a cofounder of Taproot Dentsu and the inventive chairperson of Dentsu Aegis Network India, stated the corporate’s inventive group led by Pallavi Chakravarti wrote tales which have been impressed by actual folks on the platform and their journeys.
The out-of-home advertisements have been created by Bharat Sikka and have folks like Sanjyot Kheer from Your Food Lab, Kamiya Jani from Curly Tales, Madhura Bachal from Madhuras Recipe, Paula McGlynn and Sarang Sathaye from BhaDiPa, Chhavi Mittal and Mohit Hussein from SIT, Varun Pruthi and Maithili Thakur, who leveraged the ability of Facebook to gasoline their aspirations, Facebook stated.
The marketing campaign was preceded by the up to date branding for the Facebook firm that was introduced in November 2019. It launched a brand new firm emblem to differentiate the corporate from the app.
Facebook additionally just lately introduced the appointment of Avinash Pant because the advertising and marketing director for India to drive the patron advertising and marketing efforts of its household of apps.
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