chicken sandwich wars escalate with job ads

Popeyes Chicken Sandwich

Source: Popeyes Louisiana Kitchen

The hen sandwich wars have infiltrated the “help wanted” part.

Popeyes Louisiana Kitchen stated it ran categorized adverts on Sunday within the New York Times, New York Post, Boston Globe and Miami Herald looking for candidates who can work Sundays and who’ve expertise making ready hen sandwiches. The chain’s competitor Chick-fil-A is famously closed on Sundays. The contact on the categorized adverts is “[email protected]

Popeyes, owned by Restaurant Brands International, launched a hen sandwich to its nationwide menu in August, prompting comparisons to sandwiches from Chick-fil-A, the most important hen chain within the U.S. by gross sales. Before lengthy, the “chicken sandwich wars” had been in full swing, with manufacturers trading barbs on Twitter and an explosion of style checks.

An advert for Popeyes jobs within the Miami Herald.

Popeyes

The noise proved profitable for Popeyes, which sold as many as 1,000 sandwiches per day, doubled retailer site visitors and bought out of stock in lower than a month. When Popeyes did return the hen sandwich to the menu, it did so on November 3, a Sunday.

Thanks to the launch of the sandwich, Popeyes had its greatest quarter in almost 20 years, reporting U.S. comparable gross sales progress of greater than 10%. Its parent company reported its third-quarter leads to October.

Chick-fil-A did not instantly reply to a request for remark Monday afternoon.

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