Cannes Lions advertising festival postponed until October due to coronavirus

Delegates wait in line at Cannes Lions International Festival of Creativity, Cannes, France, June 2019

Cannes Lions

The Cannes Lions International Festival of Creativity, the advert trade’s main awards pageant and convention held in France every summer time, is suspending its June convention because of the coronavirus, organizers introduced Wednessday.

The pageant, initially scheduled for June 22 by way of 26, mentioned it now plans to reschedule to October 26 by way of 30. Conference organizers said earlier that passes, sponsorship preparations and bookings will roll over and stay legitimate. 

“The decision comes following much deliberation with our partners and customers, as well as, consultation with public health officials, the mayoral office of Cannes and the French Authorities,” the pageant’s organizers mentioned in an emailed assertion. “… Although we have sound mitigation plans, we shall continue to monitor this situation carefully and continue to engage closely with our customers, as we start to work in collaboration to ensure we can recognize the world’s best creativity in 2020.” 

Last week, because the virus was spreading in nations like Italy (the border of which is about 40 miles from Cannes), convention organizers told attendees French authorities had suggested a ban on gatherings over 1,000 individuals can be lifted on April 15. On Friday, French Prime Minister Edouard Philippe announced the nation was tightening restrictions on public gatherings by banning teams of greater than 100 individuals, and earlier this week President Emmanuel Macron ordered the French to remain at dwelling for no less than the subsequent 15 days.

The cancellation of the June occasion comes as nations take more and more strict steps to curb unfold of coronavirus, which as of Wednesday morning had infected greater than 201,000 and killed greater than 8,000 individuals, in line with Johns Hopkins University.

Cannes Lions was scheduled to happen a month after the Cannes Film Festival. The movie pageant’s organizers said over the weekend they did not anticipate making a call on whether or not to cancel till April, in line with the Hollywood Reporter. 

But shifting again to October will create some congestion for the advert trade’s vital occasions. Advertising Week New York is scheduled to happen in early October, whereas the Association of National Advertisers’ “Masters of Marketing” convention, usually extremely attended by manufacturers’ prime entrepreneurs, is scheduled for October 20 to 23 in Orlando, Florida. 

This yr’s pageant was anticipated to carry shows from Amazon and Netflix for the first time, with periods from Claudine Cheever, Global Head of Brand and Advertising at Amazon, and Jean Tanis, Global Marketing Creative Lead at Netflix. Other massive names on the schedule embrace Microsoft‘s Corporate VP of Brand, Advertising and Research Kathleen Hall, Molson Coors’ CMO Michelle St Jacques, Procter & Gamble‘s Chief Brand Officer Marc Pritchard and Burger King’s international CMO Fernando Machado. 

Organizers mentioned the pageant’s awards can be given out throughout the brand new October dates, and the pageant is planning to increase the deadline and eligibility date.  

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