Apple Music Price in India Cut for All Tiers, Now Starts at Rs. 99 per Month
Apple Music has slashed its subscription rates in India across the board — Rs. 49 per month for students, Rs. 99 per month or Rs. 999 per year for individuals, and Rs. 149 per month for families
By Tech Hunt
Apple Music Price in India Cut for All Tiers
Apple Music has slashed its subscription rates in India across the board — Rs. 49 per month for students, Rs. 99 a month or two Rs. 999 per year for individuals, and Rs. 149 per month for families — to make it more aggressive in the nascent Indian music streaming marketplace.
Previously, Apple Music was priced at Rs. 60 per month, Rs. 120 per month or two Rs. 1,200 per year, and Rs. 190 per month, for students, individuals and households, respectively, which amounts to a savings of 18.33, 17.5 or 16.75, and 21.5 percent using the new pricing arrangement.
- A discount of 17-22 percent with new pricing
- Now costs Rs. 99 per month for individuals
- Brings it in line with several competitors
Now Starts at Rs. 99 per Month
The new Rs. 99 per month price for individuals brings Apple Music in line with all of Google Play Music, Gaana, Hungama Music, JioSaavn, Wynk, and YouTube Music, which price Rs. 99 per month as well, for an individual subscription.
Just YouTube Music includes a family subscription among those six, that costs Rs. 149 a month. With Apple lowering its prices, Spotify is currently the most expensive of the lot. It costs Rs. 59 per month for students, and Rs. 119 a month or two Rs. 1,189 per year for most individuals.
Discount of 17-22 percent with new pricing
Amazon Music, that is part of the Prime membership — Rs. 129 a month or two Rs. 999 per year — is even more expensive if you pay monthly, but a lot more affordable if you pay yearly. Of course, when it comes to annual programs, local competitors have the upper hand.
The two Gaana and JioSaavn recently slashed their yearly rates, bringing it down to Rs. 299. Gaana also has a yearly student offering at Rs. 149 per year.
Even though most of international players — be it Amazon, Apple or Google — have priced their music streaming offerings in India according to people’s buying power, paid subscriptions form a slight portion of the Indian music market: 1 percentage.
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